B2B Marketing Terms and TLAs
Welcome to the B2B Terms and TLAs Glossary. We will list all the B2B terms and Three Letter Acronyms (TLAs) that are used on this site and across the B2B marketing and website design world (and maybe more)
TLA – Three Letter Acronym – The King of TLAs is TLA
ARR – Annual Recurring Revenue
CAC – Customer Acquisition Cost
CMS – Content Management System
CRM – Customer Relationship Marketing
LTV – LifeTime Value of a customer
MRR – Monthly Recurring Revenue
MOF – Middle of the Funnel
MQL – Marketing Qualified Lead
NPS – Net Promoter Score
PGC – Prompt Generated Content
PPC – Price Per Conversion
RFP – Request For Proposal
SEO – Search Engine Optimization
SQL – Sales Qualified Lead and/or Structured Query Language
TOF – Top of the Funnel
UGC – User Generated Content
WOM – Word of Mouth
Do you know of any other B2B terms or TLAs that we are missing? Do you think we should expand to a complete glossary and not just TLAs?
Here is another B2B glossary, without focus on the TLA